Unlocking Hidden Value: Incentive Management in the Design/Build Industry

In the fast-paced world of design/build, where timelines are tight and budgets are scrutinized, every advantage counts. That’s why I sat down with Marty Abbott, President of The IM Group, to explore a powerful but often overlooked strategy: incentive management.

This conversation, hosted for the Food Production Suppliers Association (FPSA) and its Design Build Network, dives deep into how strategic incentives can dramatically improve project ROI and collaboration across stakeholders.

What Is Incentive Management?

Incentive management is the process of identifying and securing financial incentives—often from state, county, local, or federal governments—that help offset the costs of capital projects. These incentives are designed to attract investment and job creation, and they can take many forms:

  • Property and income tax reductions
  • Infrastructure grants
  • Training subsidies
  • Discretionary (negotiated) incentives

As Marty explains, most companies only tap into statutory incentives—those available to everyone. But the real value lies in discretionary incentives, which require a strategic approach and negotiation. That’s where experts like Marty come in.

Why It Matters in Design/Build

Design/build projects often begin with ROI projections that fall below a company’s threshold for investment. Incentive management can bridge that gap, making projects financially viable and more attractive to decision-makers.

Marty shares how his team works with clients like McCain Foods to identify opportunities early in the process—ideally when a project team and timeline are first established. From there, they develop a strategy, negotiate with government entities, and manage compliance for years to come.

Who Should Care?

If you’re a:

  • Developer or owner looking to improve ROI
  • General contractor seeking to add value for clients
  • Engineer or architect involved in early project planning
  • CFO or COO evaluating capital investments

…then incentive management should be on your radar.

A Strategic Partner Worth Knowing

As someone who works closely with clients in the food and beverage industry, I see firsthand how complex and demanding these projects can be. Having a partner like Marty—who can uncover hidden financial value and simplify the process—is a game-changer.

Watch the full video to learn how incentive management can elevate your next project:

Welcome to the Team: Anne Magee & Kathryn Kramer!

We’re thrilled to welcome two incredible professionals to The WEBBER/SMITH Group!

  • Anne Magee, Assoc. AIA, CDT joins us as an Architectural Design Specialist. With her deep knowledge of design principles and construction documentation, Anne brings a fresh perspective and precision to our architectural team.
  • Kathryn Kramer steps in as a Refrigeration/Mechanical Design Specialist, adding her technical expertise and energy to our engineering efforts. Her contributions are already helping us push boundaries in mechanical design.

Their expertise and enthusiasm are already making an impact—and we’re just getting started.

At Webber/Smith, we’re proud to keep building a team that reflects our commitment to excellence, innovation, and client-focused solutions.

Meet Webber/Smith at IBIE 2025 – Let’s Talk Capital Projects

IBIE 2025 is almost here, and Webber/Smith is proud to announce that we’ll be exhibiting in the West Hall at the Las Vegas Convention Center this September. If you’re attending the show, we invite you to stop by our booth and meet Ben Reeder (Director of Business Development & Marketing) and Ray Anater (President). We’re excited to connect with industry leaders, share insights, and explore opportunities to support your next big move.

Why Visit Webber/Smith at IBIE?

At Webber/Smith, we specialize in creating food-safe environments through comprehensive design and engineering services tailored to the food and beverage industry. Whether you’re planning a new facility or upgrading an existing one, our team brings decades of experience in:

  • Facility Planning & Building Design
  • Low Temp & Refrigeration System Design
  • Process & Packaging Systems Design
  • PSM & RMP Compliance
  • Material Handling Optimization
  • Forensic/Expert Witness Services

We understand the unique challenges of food-safe design—and we know how to solve them.

Thinking About a Capital Project?

If you’re considering a capital project in the next 6 months, now is the time to start the conversation. IBIE is the perfect place to explore ideas, ask questions, and get expert guidance on how to move forward with confidence. Whether you’re in early planning or ready to break ground, we’re here to help.

Let’s Connect

Come see us in the West Hall and let’s talk about how Webber/Smith can support your goals. Bring your questions, your ideas, and your vision—we’ll bring the expertise to make it happen.

WE’RE HIRING: Architectural Design Specialist

The WEBBER/SMITH Group® branded companies (WEBBER/SMITH Associates, Inc., AE Design, Inc., and EA Design Concepts, Inc.) are independent full-service Engineering and Building Design firms providing food-safe, comprehensive, and sustainable engineering and building design solutions to the Food & Beverage industry.

Based in Lancaster County, PA since 1978, all engineering disciplines are in-house to perform total design of new facilities, facility renovations and expansions, master planning services, and remedial design, with a core focus on providing BIM (Building Information Modeling) solutions in a team environment. Primary focus in the dairy, prepared foods, produce, meat, poultry, seafood, bakery, snack foods, confectionery, pet food, pharmaceutical, and juice/beverage manufacturing industries, and the wholesale grocery, food service, convenience store, specialty food, and public cold storage distribution industries.

Position Summary:

This position has the primary responsibility to design and develop plans, elevations, schedules and details for the construction of processing and storage facilities for the food and beverage industry. Also to conduct / coordinate detailed phases of architectural work for assigned projects; perform work which involves conventional practices but may include a variety of complex features. The work requires a broad knowledge of architecture which can be applied to food processing and storage facilities.

Position Requirements:

  • Must be an effective communicator with client, design team, and contractors in resolving and maintaining project direction.
  • Capable of space programming, development of floor plans, sections and elevations, egress evaluations, and code review based on general guidance from senior staff.
  • Capable of preparing clear and complete plan and detail drawings based on general guidance from senior staff on the latest version of Revit.
  • Ensure client requirements are provided in design.
  • Support project team to maintain schedules and budget.
  • Conducts site surveys to determine conformance with design intent during construction.
  • Evaluate existing conditions when applicable.
  • Respond to field questions and interpret drawings and specification conflicts; evaluate contractor alternates during bidding and construction.

Qualifications:

  • Associate Degree at a minimum.
  • A bachelor’s degree in architecture or architectural engineering is preferred.
  • Possess Five (5-10) years of relevant professional experience.
  • Basic/essential level proficiency in Revit and AutoCAD (latest version preferred)
  • Must be experienced in working with Windows programs such as Outlook, Word and Excel as well as discipline specific programs.

Certificates, Licenses, Registrations

  • Having an architectural license or in the process of taking the ARE is a plus.

Work Environment / Location:

  • The position will involve working in our Lititz, PA office.
  • The position will also require travel to client job sites.
  • Hybrid working hours are possible after a time period of evaluations and training.

Job Length: Full Time

Travel:   Our firm provides services throughout the United States and occasionally other countries. Occasional travel (initial site investigations, construction observations, etc.) will be required depending on project scope.

Salary: Compensation will be contingent on credentials and level of experience.

Benefits: Health Insurance, HSA, HRA, 401K with Employer Match, Bonus Program.

Interview with Steve Akins, Executive Vice President and Publisher at WATT Global Media.

Great way to wrap up the final day of 🐾Petfood Forum Events here in Kansas City—had the chance to catch up with Steve Akins, Executive Vice President and Publisher at WATT Global Media.

In this short interview, Steve shared his perspective on where the pet food industry is headed and how events like this one continue to bring innovation and collaboration to the forefront.

Grateful for his time and insights—check out the full video below!

WE’RE HIRING: Mechanical – Refrigeration Engineer

About the Company:

The WEBBER/SMITH Group® branded companies (WEBBER/SMITH Associates, Inc., AE Design, Inc., and EA Design Concepts, Inc.) are independent full-service Engineering and Building Design firms providing food-safe, comprehensive, and sustainable engineering and building design solutions to the Food & Beverage industry.

Based in Lancaster County, PA since 1978, all engineering disciplines are in-house to perform total design of new facilities, facility renovations and expansions, master planning services, and remedial design, with a core focus on providing BIM(Building Information Modeling) solutions in a team environment. Primary focus in the dairy, prepared foods, produce, meat, poultry, seafood, bakery, snack foods, confectionery, pet food, pharmaceutical, and juice/beverage manufacturing industries, and the wholesale grocery, food service, convenience store, specialty food, and public cold storage distribution industries.

Position Summary:

This position has responsibility to plan, schedule, conduct / coordinate detailed phases of engineering work for assigned projects; perform work which involves conventional engineering practice but may include a variety of complex features. Work requires a broad knowledge of engineering of all types of mechanical and refrigeration systems used in food processing and storage.

Position Requirements:

  • Must be an effective communicator with client, design team, and contractors in resolving and maintaining project direction.
  • Conduct code reviews and develop design basis / design approach for mechanical and refrigeration systems.
  • Develop calculations / analyses / specifications required to support system sizing and equipment selection.
  • Develop mechanical and refrigeration system models utilizing BIM.
  • Works with other engineers and designers that may be assigned to the project team to support overall facility design.
  • Responsible for review of project submittals and shop drawings.
  • Conduct site surveys to determine conformance with design intent during construction and to evaluate existing mechanical and/or refrigeration system conditions during design.
  • Evaluate and respond to field questions; evaluate contractor alternates during bidding and construction. Makes recommendations for the resolution of conflicts.

Qualifications:

  • A bachelor’s degree in mechanical and/or architectural engineering (with a mechanical concentration) is required at a minimum
  • Possess Five (5) years, or more, of mechanical and/or refrigeration engineering experience.
  • Basic/essential level proficiency in Revit (latest version preferred)
  • Must be experienced in working with Windows programs such as Outlook, Word and Excel as well as discipline specific programs.

Certificates, Licenses, Registrations

  • FE (Fundamentals of Engineering) certification required
  • Being a Registered Professional Engineer is a plus, but not a requirement.

Work Environment / Location:

  • The position will involve working in our Lititz, PA office.
  • The position will also require travel to client job sites.

Job Length: Full Time

Travel:   Our firm provides services throughout the United States and occasionally other countries. Occasional travel (initial site investigations, construction observations, etc.) will be required depending on project scope

Salary: Compensation will be contingent on credentials and level of experience.

Benefits: Health Insurance, HSA, HRA, 401K with Employer Match, Bonus Program.

VIDEO: Exploring the Future of Cold Storage Construction with Logan Stuller from Ti Cold!

Join us for an insightful conversation with Logan Stuller from Ti Cold as we dive into the future of cold storage construction. Discover the key industry trends that will shape the next 5-10 years, including automation, energy efficiency, and the push for larger, more strategic cold storage facilities. Ti Cold is at the forefront of innovative solutions that keep the supply chain moving smoothly.

Don’t miss out on this exciting discussion! 🎥

Watch the video to learn more!

#ColdStorage #Construction #Innovation #TiCold

Exploring Innovation at the Food Automation & Manufacturing Symposium and Expo 2025

Next month, I have the exciting opportunity to attend the Food Automation & Manufacturing Symposium and Expo (FA&M) in Tampa, Florida. This premier event, hosted by Food Engineering, is set to take place from April 14-16, 2025, at the Hilton Tampa Downtown.

Why Attend FA&M?

FA&M is a unique gathering that brings together the brightest minds in the food and beverage manufacturing industry. The symposium focuses on cutting-edge solutions for automation, sustainability, plant construction, and resource management. Attendees will gain insights into the latest technologies and best practices that can help optimize plant performance and improve efficiency.

What to Expect

The event promises a packed schedule with educational sessions led by industry leaders, intimate networking opportunities, and an expo featuring innovative products and services from top suppliers. Here are some highlights:

  • Educational Sessions: These sessions will cover essential topics such as manufacturing efficiency, sustainability, plant design, and automation. It’s a chance to learn from experts and stay ahead of the curve with the latest industry trends.
  • Networking Opportunities: FA&M fosters an environment tailored for high-level networking. With a smaller, focused group, attendees can engage in meaningful conversations with industry peers and leaders.
  • Expo Hall: The expo is designed to provide practical solutions to operational challenges. It’s an excellent opportunity to discover new products and services that can enhance your company’s performance.

Why Tampa?

The Hilton Tampa Downtown is an ideal venue for FA&M. Located just two blocks from the Riverwalk and 15 minutes from the airport, it offers easy access to a variety of affordable restaurants and cultural attractions such as the Tampa Museum of Art and Sparkman Wharf

1. This vibrant setting will undoubtedly add to the overall experience of the symposium.

Looking Forward

Attending FA&M is not just about gaining knowledge; it’s about connecting with key decision-makers across the industry, including plant operations and engineering leaders, corporate and executive management, sanitation experts, and design and build professionals

2. With over 250 expected attendees, including 100+ food and beverage manufacturers, the event offers unparalleled opportunities to expand your professional network.

I am looking forward to the insights, connections, and innovations that FA&M will bring. Whether you’re looking to optimize plant performance, improve efficiency, or simply stay ahead in a competitive market, FA&M is the place to be. See you in Tampa!

WE’RE HIRING: SUMMER INTERNS

Job Title: Structural Design Intern
Department: Engineering

POSITION SUMMARY
Provide design support in executing projects under the direct supervision of the discipline leader. Demonstrate commitment to professional development providing quality services to our clients in a team environment.

POSITION REQUIREMENTS:

  • Support basic design in steel and concrete structures.
  • Support preparation of drawings and sketches based on design direction from senior staff.
  • Communicate and coordinate project work with other engineering disciplines.
  • Review and reply to shop drawings, submittals, and RFIs
  • Potentially accompany senior staff on site visits to assist with observations of existing conditions or verify adherence to structural design.

QUALIFICATIONS:

  • 3 to 4 years in an Architectural or Civil Engineering (Structural Option) Major
  • Basic/essential level proficiency in Revit and AutoCAD (latest version preferred)
  • Proficient with Windows-based software such as Word and Excel.
  • Experience with structural analysis software is a plus, but not required.

WORK ENVIRONMENT / LOCATION: In-person; working in our Lancaster, PA office

SALARY: Hourly position; compensation will be contingent on credentials and level of experience.

BENEFITS: Internships are not eligible for company benefits.

Job Title: Electrical Design Intern
Department: Engineering

POSITION SUMMARY
Provide design support in executing projects under the direct supervision of the discipline leader. Demonstrate commitment to professional development providing quality services to our clients in a team environment.

POSITION REQUIREMENTS:

  • Support basic design in lighting and power distribution systems.
  • Support preparation of drawings and sketches based on design direction from senior staff.
  • Communicate and coordinate project work with other engineering disciplines.
  • Review and reply to shop drawings, submittals, and RFIs
  • Potentially accompany senior staff on site visits to assist with observations of existing conditions or verify adherence to electrical design.

QUALIFICATIONS:

  • 3 to 4 years in an Architectural (Electrical Option) or Electrical Engineering Major
  • Basic/essential level proficiency in Revit and AutoCAD (latest version preferred)
  • Proficient with Windows-based software such as Word and Excel.
  • Experience with electrical / lighting analysis software is a plus, but not required.

WORK ENVIRONMENT / LOCATION: In-person; working in our Lancaster, PA office

SALARY: Hourly position; compensation will be contingent on credentials and level of experience.

BENEFITS: Internships are not eligible for company benefits.

ProMat 2025 is going to be EPIC

We are excited to announce that The WEBBER/SMITH Group® will be exhibiting at ProMat 2025, the premier global trade show for the manufacturing and supply chain industry. This event will take place from March 17-20, 2025 at McCormick Place in Chicago, Illinois. With over 1,200 of the world’s leading solution providers under one roof, ProMat is the ultimate destination for professionals seeking to innovate their supply chain operations.

Why Attend ProMat 2025?

ProMat 2025 offers a unique opportunity to connect face-to-face with industry leaders, explore cutting-edge technologies, and gain insights from game-changing ideas that are shaping the future of supply chain operations. Here are some key reasons to attend:

  • Hands-on Demonstrations: Experience the latest equipment and technology in action, and see how they can transform your operations.
  • Educational Sessions: Attend 4 keynotes and over 200 educational sessions to gain valuable insights from industry peers and thought leaders.
  • Networking Opportunities: Connect with professionals and suppliers from around the world, and build strong business relationships.

Visit Us at Booth #E11623

We invite you to visit The WEBBER/SMITH Group® at Booth #E11623. Our team of engineers and building designers specializes in creating food-safe environments for the food and beverage and related industries throughout the USA. With all engineering disciplines (except civil) in-house, we offer comprehensive design services for new facilities, plant renovations and expansions, master planning, and remedial design.

Why Talk to Us?

At The WEBBER/SMITH Group®, we are dedicated to delivering high-quality, food-safe environments that meet the unique needs of our clients. By visiting our booth, you will have the opportunity to:

  • Learn about our comprehensive design services: Discover how our in-house engineering disciplines can provide total design solutions tailored to your specific needs.
  • Explore innovative solutions: See firsthand how we create food-safe environments that comply with industry standards and regulations.
  • Discuss your projects: Share your challenges and goals with our experts and receive personalized advice and recommendations.

Don’t Miss Out!

Join us at ProMat 2025 and be part of this exciting event where supply chain solutions come together. We look forward to meeting you at Booth #E11623 and discussing how we can support your business needs.

Mark your calendars and get ready for an event filled with innovation, networking, and growth. See you in Chicago!