Visit Us at BakingTech 2025

We are excited to announce that WEBBER/SMITH will be attending BakingTech 2025, the premier annual conference hosted by the American Society of Baking (ASB). This year’s event will take place from February 15-18 at the Renaissance Orlando Resort World at SeaWorld in Orlando, Florida. As a leading team of engineers and building designers, WEBBER/SMITH is dedicated to creating food-safe environments for the food and beverage industries across the USA.

About WEBBER/SMITH

WEBBER/SMITH has extensive experience in helping the baking industry design and engineer their plants, buildings, and process lines. Our team has worked on numerous projects, providing tailored solutions that meet the unique needs of our clients. From initial concept to final implementation, we ensure that every aspect of the design and engineering process is optimized for efficiency, safety, and quality. Our expertise spans across various facets of the baking industry, making us a trusted partner for bakers and manufacturers nationwide.

Join Us at the Formulation Floor

We are thrilled to be hosting a table at the Formulation Floor, formerly known as the MarketPlace. This dynamic and collaborative environment is the heart of the conference, where professionals come together to share ideas, forge connections, and drive innovation in the commercial baking industry.

What is the Formulation Floor?

The Formulation Floor is a vibrant community dedicated to advancing the art and science of baking through collaboration, connection, and innovation. It serves as a central hub that fosters a sense of community, encouraging networking among bakers, suppliers, and industry experts. This space is designed to provide solutions through the collective expertise of its members, promoting the exchange of ideas, techniques, and best practices.

What to Expect on the Formulation Floor:

  • Tabletop Exhibits: Feature your latest products, technologies, and solutions in the baking industry. Connect directly with bakers and industry leaders, demonstrating your innovations and staying ahead of the curve.
  • BAKETalk Stage: Be inspired by thought leaders and industry experts. Gain valuable insights into the future of baking and learn from the best in the business.
  • Innovation Stations: Highlight emerging technologies and trends in the commercial baking industry. Present innovative solutions that are transforming the industry’s future.
  • Baker’s Row – How A Product is Made: Follow the journey of how a product is made from concept to creation. All exhibitors will be featured on selected bakery product lifecycles, highlighting their involvement in the production process.

Benefits of Exhibiting

  • Be part of the industry’s premier event, viewed as the leading source of education and purchasing information.
  • Access an audience with buying power and decision-makers.
  • Network and build relationships with decision-makers and influencers.
  • Introduce your company to ASB members.
  • Distinguish your products and services from the competition.
  • Discuss the needs of your customers face-to-face.
  • Promote your organization’s image and maximize its market exposure.

Our table number will be #201. We look forward to connecting with you at BakingTech 2025 and showcasing our commitment to creating food-safe environments. Join us as we celebrate innovation, collaboration, and the future of the baking industry!